MSYS221-18S (NET)

Entrepreneurial Electronic Commerce

20 Points

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Waikato Management School
Te Raupapa
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: helena.wang@waikato.ac.nz
: lori.jervis@waikato.ac.nz
: sade.lomas@waikato.ac.nz

Placement Coordinator(s)

Tutor(s)

: gina.millar@waikato.ac.nz

Student Representative(s)

Lab Technician(s)

Librarian(s)

: clive.wilkinson@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5 or 9 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
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Paper Description

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Digital business (and electronic commerce) involves conducting business activities electronically. Information and communications technologies (such as, the internet, social media, mobile) have fundamentally altered the way in which business are planned, led, and executed. Using lectures, lab-based practical, individual projects, and assignments, this introductory paper covers all aspects associated with the ever-evolving field of digital business. Lectures provide an overview of digital business including key messages for entrepreneurial firms wishing to establish an online presence. The lab-based practical, project, and online discussion provide exposure to a number of digital business development opportunities. The paper is designed to deliver the following outcomes.
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Paper Structure

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The ordering of lectures aligns largely with MSYS221-17B. There are 12 Online Session videos, plus S00 which is an introduction to the course.

Online Access and Submission of Coursework:

The Moodle System is your main point of access. For downloading all materials (Practicals and Assignments, Files, PowerPoint Slides and Videos) and also for the Online Discussions.

The Moodle system can be accessed directly, or via a link on your MyWeb course page.

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Define and describe fundamental concepts and types of Digital Business and E-Commerce, with examples.
    Linked to the following assessments:
  • Understand the emerging digital business technologies and their impact on business.
    Linked to the following assessments:
  • Recognise, identify, and explain critical issues surrounding managing digital business including strategies, policies, security, and privacy.
    Linked to the following assessments:
  • Apply basic digital business technical skills to web site design, social networks, web services and in building mobile applications.
    Linked to the following assessments:
  • Understand the use and societal consequences of digital technologies, notably egovernment, edemocracy and elearning.
    Linked to the following assessments:
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Assessment

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This paper is internally assessed. There is no final examination.

Assessment Items and Learning Outcomes Alignment:

On successful completion of this paper, students are expected to be able to:Online Discusssions 5 @ 6.0% = 30% Practicals 5 @ 6.0% = 30% Assignment 1= 20%Assignment 2= 20%
Define and describe fundamental concepts and types of Digital Business and E-Commerce, with examples.
Understand the emerging digital business technologies and their impact on business.
Recognise, identify, and explain critical issues surrounding managing digital business including strategies, policies, security, and privacy.
Apply basic digital business technical skills to web site design, social networks, web services and in building mobile applications.

Understand the use and societal consequences of digital technologies, notably egovernment, edemocracy and elearning.

Grades Required to Pass
In order to pass this paper you must obtain at least a C grade overall.

Assessment guidelines (rubrics) are provided in the following section.

Online Discussions
An important part of this paper will be your contribution to an online discussion forum which consists of five discussion topics. The paper schedule provides the timing for the discussions. Each discussion question is open for three days.

How to access the discussion:
Go to Moodle. Discussion 01 is in Week 02. First, read the Discussion 01 material. Then, click on Discussion 01 – look for the icon. Note that you can only open the discussion during the period when it is available. And so on...

How to contribute:
You should contribute to each topic within one day of it being posted.

1. First reply to the discussion topic, then you will be able to see the other posts.

2. After that, reply to at least two posts, and especially to replies to your own posts.

You will not receive a good grade if all you do is post a reply and leave. A student may lose marks if they post something and then don’t answer questions or respond to comments. Engagement in the discussion is very important, as it is external evidence of your involvement.

Discussion groups:
Students can expect to be organised into groups of up to 20 for the discussions.

Practicals
The technical content of the paper will be introduced through your Practicals involving hands-on computer work. The objective of the Practicals is for you to attain a basic level of competency in designing and building websites along with learning about Google Sites and mobile apps.

There are five Practicals, starting in Week 02. Each Practical will involve pre-practical reading and planning, along with practical activities and the completion of the Practical hand-in sheet. You should expect to spend up to five hours on each practical. Each practical has its own specific marking guide, with a more general marking rubric.

If you have any questions concerning the practicals, email the tutor.

Assignment 1 and Assignment 2
These assignments allow the student to research and discuss an important question relating to digital business. Marking criteria as given below.

Assignment Submission and Turnitin:
All assignments submitted through Moodle are assessed using the TurnItIn plagiarism tool. This application can identify material that has been copied from the Internet, publications, and similar assignments submitted for assessment at this and other institutions. You are advised to reference all material you take from other sources.

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Practical 1
14 Jan 2018
6:00 PM
6
  • Online: Submit through Moodle
2. Practical 2
21 Jan 2018
6:00 PM
6
  • Online: Submit through Moodle
3. Practical 3
30 Jan 2018
6:00 PM
6
  • Online: Submit through Moodle
4. Practical 4
4 Feb 2018
6:00 PM
6
  • Online: Submit through Moodle
5. Practical 5
11 Feb 2018
6:00 PM
6
  • Online: Submit through Moodle
6. Discussion 01
14 Jan 2018
6:00 PM
6
  • Online: Submit through Moodle
7. Discussion 02
21 Jan 2018
6:00 PM
6
  • Online: Submit through Moodle
8. Discussion 03
28 Jan 2018
6:00 PM
6
  • Online: Submit through Moodle
9. Discussion 04
4 Feb 2018
6:00 PM
6
  • Online: Submit through Moodle
10. Discussion 05
11 Feb 2018
6:00 PM
6
  • Online: Submit through Moodle
11. Assignment 01
4 Feb 2018
6:00 PM
20
  • Online: Submit through Moodle
12. Assignment 02
14 Feb 2018
6:00 PM
20
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Recommended Readings

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All necessary materials are provided – online lectures, articles and exercises.

There is no required or recommended textbook – as textbooks date very quickly in this field and most examples do not apply to the New Zealand context.

For Assignment 01 and Assignment 02 students are expected to search for relevant material on the Internet.

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Online Support

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Viewing online sessions

  1. Be organised. Set aside an uninterrupted time for viewing. Have the relevant PowerPoint session open.
  2. Take breaks along the way. The goal is to understand the material, not to get through it as fast as possible. Each video is about 7-10 minutes in length. Take a break, stretch, walk around, then come back after 1-2 videos.
  3. Take notes – many important things are explained that are not in the PowerPoint slides.
  4. When you encounter an activity, pause the session and complete the activity yourself before continuing. For example, watch an online clip.
  5. Watch the sessions in order. Start with S00 - Introduction. Then S01, S02 etc.

Communications
With an online paper, clear expectations and good communication channels are important.

  1. Our reply policy. We will seek to reply to questions within one working day (that is, Mon-Fri). For example, a question asked on a Saturday night will probably not be answered until Monday.
  2. For questions about Practicals and Discussions, contact the tutor by email gina.millar@waikato.ac.nz
  3. For questions about Assignments, contact the convenor by email john.buchanan@waikato.ac.nz
  4. For any other questions/problems, contact the tutor by email gina.millar@waikato.ac.nz
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Workload

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Overall, students can expect to spend about 150 hours in total for this paper - about 20 hours per week. Of course, because the course is online, students have greater flexibility in their use of time; as long as they meet the assessment deadlines. As an approximate guide for a week, 10 hours online and 10 hours on study and assessments. Since there is one Practical and one Discussion each week, the workload is steady and students only need to allow extra time to study for the two tests and prepare their assignment.
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Linkages to Other Papers

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Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: MSYS121

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